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How to Prepare Students for Digital Marketing Careers
News

How to Prepare Students for Digital Marketing Careers

While colleges and universities offer career preparation classes, their focus is commonly on resume prep and presentation skills. These are important lessons, but they don’t prepare students to do work-related tasks. Here is some advice to schools and professors on how to prep your students for a career in digital marketing. Instill the Habit of Constant Learning Professors, encourage students…

Should You Switch to Gutenberg?
Web Development

Should You Switch to Gutenberg?

Recently, you may have noticed a notification on your WordPress dashboard announcing that a “new, modern publishing experience is coming soon.” This is Gutenberg. Gutenberg is the new editing environment for WordPress. Gutenberg is scheduled to be released with WordPress 5.0 (we are currently on 4.9.8). You may have heard rumblings about this on Twitter or from your WordPress developers….

Google’s Mobile-First Index Survival Strategies
SEO Web Development

Google’s Mobile-First Index Survival Strategies

Over half of website traffic is now coming from mobile and tablet devices which means Google has made the decision to switch to mobile-first indexing. Don’t worry though, we’ll help you make the switch to mobile indexing— and thrive — with five specific suggestions to make sure your website continues to rank on Google. Why Google changed to Mobile-First Google’s…

5 Myths about Networking for Digital Marketers
Culture

5 Myths about Networking for Digital Marketers

If you’re like me, you’re pretty fresh in the world of professional digital marketing. Sometimes the idea of networking can be a bit daunting. You’re still getting acquainted with the world of digital media and internet marketing. You might picture a stuffy event where you have to wear a business suit, then you stand awkwardly waiting for someone to approach…

Knucklepuck’s CEO Named Member of Ballston BID’s Board of Directors
Culture

Knucklepuck’s CEO Named Member of Ballston BID’s Board of Directors

Knucklepuck CEO, Brett Snyder, recently accepted the invitation to join Ballston Business Improvement District’s Board. The board works to improve the Ballston area in terms of creating partnerships, collaborations and fostering a strong sense of community in Ballston, an urban town in Arlington, Virginia. Snyder is looking forward to working with the BID. On the BallstonConnect Podcast with Tina Leone,…

Understanding Pay-Per-Click
Paid Media

Understanding Pay-Per-Click

Our business is growing your business, and that includes expanding your online audience. While search engine optimization strategies will help you gain organic clicks in the long run, sometimes it’s helpful to give your website a more immediate boost using PPC advertising, also known as Paid Search. What is PPC? Pay-per-click, or PPC, is a valuable internet marketing tool because…

Preventing a Symantec SSL Warning
SEO

Preventing a Symantec SSL Warning

If you have a Thawte, GeoTrust, RapidSSL or Symantec-issued SSL/TLS certificate, you could have a big problem. Your site might be be showing the warning: “This site’s security certificate is not trusted!” to visitors using Chrome or Firefox. Last year, browser developers including Google (Chrome) and Mozilla (Firefox) threatened to stop recognizing Symantec-issued SSL certificates. If your site has SSL…

5 Things I Learned From Bamboo Chalupa
SEO

5 Things I Learned From Bamboo Chalupa

Bamboo Chalupa? It’s a digital marketing podcast I first learned about when I clicked on the headline “25 Podcasts That Will Make You a Better Marketer.” After checking out many of the recommendations on the list, I came to the opinion that the number was inflated. Bamboo Chalupa was one of the good ones, though. Let’s address the elephant in…

Knucklepuck Acquires Coreyweb
Web Development Culture

Knucklepuck Acquires Coreyweb

Knucklepuck, a digital marketing agency based in the Washington, D.C., metro area, has announced the acquisition of Coreyweb, a creative agency known for designing and building websites that achieve business goals. Coreyweb sites are known for speaking to the target audience and integrating with countless third party applications, all accomplished through intuitive and elegant content management administration. “Knucklepuck has always…

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