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  • Paid Media and Remarketing — The Ideal Alliance

    Paid media strategies are what help to bring a masterpiece to life. Through consistent remarketing efforts, paid media helps a show to outlive its debut by maximizing on brand awareness and increasing user engagement. Digital marketers implement paid ad placement and audience targeting within their campaigns to identify user preferences, to bring forth better search…

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  • How to Craft Content That Ranks

    On the proverbial stage that is the internet, content is the star of the show. It’s what everyone comes to see, and what keeps users coming back for more — if it’s any good, that is. The key to getting users — and search engines — to fawn over your content instead of others can…

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  • 5 Takeaways from LaunchCon 2017

    If digital marketers must be anything, it’s students of the industry. As the internet changes, so must we, which is why investing in a marketing education is of the utmost importance. In late April 2017, our own Brett Snyder was one of 10 experts to educate more than 100 marketers on tools and trends of…

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  • Allie Brown speaking at the Campaigns and Marketing Summit

    Marketing Trends to Watch in 2017

    Marketing is an ever-changing industry. As trends and technologies change, we must adapt with it. With 2017 upon us, now is the perfect time to look ahead at the trends digital marketers can expect next year. This was one of the main focuses of the Campaigns and Marketing Summit held at the National Press Club…

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  • Why You Should Care About Google’s 2016 Penguin Update

    What is Penguin 4.0? Penguin is a Google algorithm that finds and catches spam. Namely, it locates shady links on a website placed without that site’s users in mind — in other words, links that exist solely to game the SEO system. Sites generate bad backlinks by purchasing them, by improperly optimizing anchor text, and…

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  • How to Choose an SEO Company

    One of the biggest decisions you can make for your business can also be the toughest. At some point in the life cycle of a business, it becomes apparent that the brand’s online presence matters as much — if not more — than the swathes of physical collateral, pamphlets and stickers you can mail to…

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  • 10x Content: Why Exceptional Content Matters

    What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin of Moz, “10x Content” has less to do with the quantity of content created and more to do with its quality. It’s a…

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