The key to successful blogging is writing exceptional content. But to make sure that your exceptional content is read and understood, it must be user-friendly.

Here are six blogging best practices to help you create an engaging blog post.

1. Write What You Know

It all starts with the right topic. What do you specialize in, what are your passions? What expertise do you have that could benefit your target audience? Use that as a starting point and go for it. From there you can use competitive research and additional resources as support for your expertise.

2. Watch Your Tone

Your tone sets the mood for your blog posts. Are you writing a research-based piece for professional use, or are you writing a playful post to entertain your readers? Pick a tone and stick to it. Consistency counts.

3. Grab Their Attention

Your headline gets the audience’s attention and your first line gets their interest. Start with something quirky and provocative to make readers want to learn more and follow along. Or ask a question that they want an answer to. Typically you only have a few sentences to capture their attention, so make sure to start your blog post off with something they won’t scroll past.

4. Format for High Readership

Blog posts that are visually enticing help deliver compelling content. Most readers skim content before committing to reading it. Text-heavy blogs with long paragraphs can be intimidating.

Instead, try using these mechanisms to create white space and encourage users to read:

  • Use subheaders
  • Write shorter paragraphs
  • Used numbered or bulleted lists
  • Insert photos, videos or graphics where appropriate

Content that is easy to skim and follow provides a more user-friendly experience.

5. Use Major Keywords

What’s the point in having a blog if no one can find it? Using keywords within your body copy and headers can help your content show up in searches about your topic. There are SEO resources available online that help to generate popular keywords and phrases for your topic. Some of our favorites are Ubersuggest, Ahrefs and Google Keyword Planner. Using them can boost your search rankings.

6. Limit Length

Set a word count limitation. As they say in the entertainment business, “Leave ‘em wanting more.” That being said, don’t be afraid to go above and beyond with your content. Sticking to a predetermined length is a great tool for not overwhelming your audience. However, if deviating from length limitations is beneficial to your readers, go for it.

Get Blogging Help

If there are higher priorities on your to-do list than blogging, let the Knucklepuck Content Team write your blog posts for you. They’ll be expertly written, keyword-rich and tailored to positively impact your branding and generate leads.