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Posts by Lizzy Elberfeld

Whether it’s strategizing on social media campaign activation or fine-tuning CPC, CPM, or CPA bidding on targeted keywords, Lizzy faces every new opportunity with a focus on detail and delivering measurable results. A graduate of Old Dominion University (marketing with a concentration in digital marketing) and Google Ads Certified, she has been a key member of the Knucklepuck Paid Media...
Understanding Pay-Per-Click
Paid Media

Understanding Pay-Per-Click

Our business is growing your business, and that includes expanding your online audience. While search engine optimization strategies will help you gain organic clicks in the long run, sometimes it’s helpful to give your website a more immediate boost using PPC advertising, also known as Paid Search. What is PPC? Pay-per-click, or PPC, is a valuable internet marketing tool because…

Are You Ignoring 68 Million Potential Customers?
Paid Media

Are You Ignoring 68 Million Potential Customers?

Should Google be your first choice for paid advertising? Often, clients looking to break into Pay Per Click (PPC) advertising get caught up in the glamour that is Google AdWords. What they don’t always understand is that Google’s search engine results page (SERP) can be highly saturated based on the competitiveness of the industry, resulting in sky-high cost per click…

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