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Corey Brown, Director of Web Services at Knucklepuck, opened WordCamp Baltimore with the 1st presentation of the weekend. Brown was passionate about the importance of recognizing that— beyond building an effective front end of the website — designing the CMS (content management system) for the content managers responsible for the site is of critical importance.…

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage “Take your victories, whatever they may be, cherish them, use them, but don’t settle for them.” – Mia Hamm “One rage every three months is permitted. Try not to hurt anyone who doesn’t deserve it.” – Ron Swanson “Don’t criticize…

Bamboo Chalupa? It’s a digital marketing podcast I first learned about when I clicked on the headline “25 Podcasts That Will Make You a Better Marketer.” After checking out many of the recommendations on the list, I came to the opinion that the number was inflated. Bamboo Chalupa was one of the good ones, though.…

Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have…

In a word, “Yes.” In mid-January, Facebook announced changes that impact the ranking algorithm used to determine what posts are visible in the news feed, and in what order. According to Facebook CEO Mark Zuckerberg, the change will “surface relevant content that facilitates meaningful social interactions among your friends and family.” To translate that for…