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  • Sarah Teach doing SEO analysis at her desk.

    Preventing a Symantec SSL Warning

    If you have a Thawte, GeoTrust, RapidSSL or Symantec-issued SSL/TLS certificate, you could have a big problem. Your site might be be showing the warning: “This site’s security certificate is not trusted!” to visitors using Chrome or Firefox. Last year, browser developers including Google (Chrome) and Mozilla (Firefox) threatened to stop recognizing Symantec-issued SSL certificates.…

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  • Restoring Trust in Your Symantec SSL Certificate

    If I were a betting SEO, I’d wager that your company’s website is its lifeblood. It’s crucial, then, that your users feel safe while on your site. Savvy internet users will bounce like a bad check if they detect an inkling of insecurity. If you have a sharp team of web developers or SEOs, then…

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  • Cloaking in SEO

    You and Google have been seeing each other for a while now and things are starting to get serious. “This relationship is working out really well. Seriously, you’re everything I want,” Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark secret.…

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  • Why You Should Care About Google’s 2016 Penguin Update

    What is Penguin 4.0? Penguin is a Google algorithm that finds and catches spam. Namely, it locates shady links on a website placed without that site’s users in mind — in other words, links that exist solely to game the SEO system. Sites generate bad backlinks by purchasing them, by improperly optimizing anchor text, and…

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  • 10x Content: Why Exceptional Content Matters

    What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin of Moz, “10x Content” has less to do with the quantity of content created and more to do with its quality. It’s a…

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