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Posts in Content Marketing

6 Best Practices for Blog Post Success
Content Marketing

6 Best Practices for Blog Post Success

The key to successful blogging is writing exceptional content. But to make sure that your exceptional content is read and understood, it must be user-friendly. Here are six blogging best practices to help you create an engaging blog post. 1. Write What You Know It all starts with the right topic. What do you specialize in, what are your passions?…

5 New Ways to Find Content Ideas
Content Marketing

5 New Ways to Find Content Ideas

Quality content is crucial in spreading a company’s brand awareness, building credibility and providing audiences with a positive interaction with your company. But how do you know what information will attract your target audience? Your first thought may be to start with the Google search bar. Not a bad idea, but how we search is often just as important as…

5 Secrets to Landing a Content Marketing Job
Content Marketing

5 Secrets to Landing a Content Marketing Job

Dear Writing Job Applicants, It’s a tough job market for writers. Low supply of writing jobs + high demand for them = uber-competitive job market. That means I have the pick of the litter when hiring content marketing talent. Fast forward past dozens of applications, and I’m majorly bummed I can’t tell each candidate what they’re doing wrong. It’s kind…

How to Craft Content That Ranks
Content Marketing SEO

How to Craft Content That Ranks

On the proverbial stage that is the internet, content is the star of the show. It’s what everyone comes to see, and what keeps users coming back for more — if it’s any good, that is. The key to getting users — and search engines — to fawn over your content instead of others can be illusive. That’s why a…

10x Content: Why Exceptional Content Matters
Content Marketing SEO

10x Content: Why Exceptional Content Matters

What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin of Moz, “10x Content” has less to do with the quantity of content created and more to do with its quality. It’s a term — a philosophy —…

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