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Posts in Paid Media

Understanding Pay-Per-Click
Paid Media

Understanding Pay-Per-Click

Our business is growing your business, and that includes expanding your online audience. While search engine optimization strategies will help you gain organic clicks in the long run, sometimes it’s helpful to give your website a more immediate boost using PPC advertising, also known as Paid Search. What is PPC? Pay-per-click, or PPC, is a valuable internet marketing tool because…

Are You Ignoring 68 Million Potential Customers?
Paid Media

Are You Ignoring 68 Million Potential Customers?

Should Google be your first choice for paid advertising? Often, clients looking to break into Pay Per Click (PPC) advertising get caught up in the glamour that is Google AdWords. What they don’t always understand is that Google’s search engine results page (SERP) can be highly saturated based on the competitiveness of the industry, resulting in sky-high cost per click…

This Hidden Google AdWords Setting Might Be Killing Your Budget
Paid Media

This Hidden Google AdWords Setting Might Be Killing Your Budget

Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new and improved” Google AdWords interface…

Alternatives to Google AdWords
Paid Media

Alternatives to Google AdWords

Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have a search ad market share…

Paid Media and Remarketing — The Ideal Alliance
SEO Paid Media

Paid Media and Remarketing — The Ideal Alliance

Paid media strategies are what help to bring a masterpiece to life. Through consistent remarketing efforts, paid media helps a show to outlive its debut by maximizing on brand awareness and increasing user engagement. Digital marketers implement paid ad placement and audience targeting within their campaigns to identify user preferences, to bring forth better search advertising and to help increase…

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