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Our business is growing your business, and that includes expanding your online audience. While search engine optimization strategies will help you gain organic clicks in the long run, sometimes it’s helpful to give your website a more immediate boost using PPC advertising, also known as Paid Search. What is PPC? Pay-per-click, or PPC, is a…

Should Google be your first choice for paid advertising? Often, clients looking to break into Pay Per Click (PPC) advertising get caught up in the glamour that is Google AdWords. What they don’t always understand is that Google’s search engine results page (SERP) can be highly saturated based on the competitiveness of the industry, resulting…

Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new…

Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have…

In a word, “Yes.” In mid-January, Facebook announced changes that impact the ranking algorithm used to determine what posts are visible in the news feed, and in what order. According to Facebook CEO Mark Zuckerberg, the change will “surface relevant content that facilitates meaningful social interactions among your friends and family.” To translate that for…

Welcome to 2018! It’s a new year, and there’s no better time than now to set new goals for your company. What are your New Year’s resolutions for growing your business online? Our digital marketing experts compiled a list of goals perfect for any business, regardless of size and industry. SEO If you want to…

Paid media strategies are what help to bring a masterpiece to life. Through consistent remarketing efforts, paid media helps a show to outlive its debut by maximizing on brand awareness and increasing user engagement. Digital marketers implement paid ad placement and audience targeting within their campaigns to identify user preferences, to bring forth better search…

If digital marketers must be anything, it’s students of the industry. As the internet changes, so must we, which is why investing in a marketing education is of the utmost importance. In late April 2017, our own Brett Snyder was one of 10 experts to educate more than 100 marketers on tools and trends of…