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Posts in SEO

Google’s Mobile-First Index Survival Strategies
SEO Web Development

Google’s Mobile-First Index Survival Strategies

Over half of website traffic is now coming from mobile and tablet devices which means Google has made the decision to switch to mobile-first indexing. Don’t worry though, we’ll help you make the switch to mobile indexing— and thrive — with five specific suggestions to make sure your website continues to rank on Google. Why Google changed to Mobile-First Google’s…

Preventing a Symantec SSL Warning
SEO

Preventing a Symantec SSL Warning

If you have a Thawte, GeoTrust, RapidSSL or Symantec-issued SSL/TLS certificate, you could have a big problem. Your site might be be showing the warning: “This site’s security certificate is not trusted!” to visitors using Chrome or Firefox. Last year, browser developers including Google (Chrome) and Mozilla (Firefox) threatened to stop recognizing Symantec-issued SSL certificates. If your site has SSL…

5 Things I Learned From Bamboo Chalupa
SEO

5 Things I Learned From Bamboo Chalupa

Bamboo Chalupa? It’s a digital marketing podcast I first learned about when I clicked on the headline “25 Podcasts That Will Make You a Better Marketer.” After checking out many of the recommendations on the list, I came to the opinion that the number was inflated. Bamboo Chalupa was one of the good ones, though. Let’s address the elephant in…

How to Monitor Google Algorithm Updates
SEO

How to Monitor Google Algorithm Updates

It’s estimated that Google makes minor changes to its search algorithm at least 500 times per year. Every tweak is made to help users find what they want more easily, meaning the search engine results pages (SERPs) are constantly changing. Although Google algorithm updates are great for users, they often cause headaches for businesses whose rankings change. As an SEO,…

Cloaking in SEO
SEO

Cloaking in SEO

You and Google have been seeing each other for a while now and things are starting to get serious. “This relationship is working out really well. Seriously, you’re everything I want,” Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark secret. You’ve been cloaking around behind…

The Major Google Algorithm Updates of Summer 2017 and Why You Should Care
SEO

The Major Google Algorithm Updates of Summer 2017 and Why You Should Care

Google is constantly updating its algorithm, making it hard for webmasters to best optimize their sites, and this summer was no exception. The three most recent major updates in May, June and August caused tidal waves in the SEO community as Google rolled out new requirements and penalties to match. Google was never one to divulge specific information on these…

Paid Media and Remarketing — The Ideal Alliance
SEO Paid Media

Paid Media and Remarketing — The Ideal Alliance

Paid media strategies are what help to bring a masterpiece to life. Through consistent remarketing efforts, paid media helps a show to outlive its debut by maximizing on brand awareness and increasing user engagement. Digital marketers implement paid ad placement and audience targeting within their campaigns to identify user preferences, to bring forth better search advertising and to help increase…

How to Craft Content That Ranks
Content Marketing SEO

How to Craft Content That Ranks

On the proverbial stage that is the internet, content is the star of the show. It’s what everyone comes to see, and what keeps users coming back for more — if it’s any good, that is. The key to getting users — and search engines — to fawn over your content instead of others can be illusive. That’s why a…

Why You Should Care About Google’s 2016 Penguin Update
SEO

Why You Should Care About Google’s 2016 Penguin Update

What is Penguin 4.0? Penguin is a Google algorithm that finds and catches spam. Namely, it locates shady links on a website placed without that site’s users in mind — in other words, links that exist solely to game the SEO system. Sites generate bad backlinks by purchasing them, by improperly optimizing anchor text, and through many other means. Effectively…

How to Choose an SEO Company
SEO

How to Choose an SEO Company

One of the biggest decisions you can make for your business can also be the toughest. At some point in the life cycle of a business, it becomes apparent that the brand’s online presence matters as much — if not more — than the swathes of physical collateral, pamphlets and stickers you can mail to followers. It’s a familiar crossroads:…

10x Content: Why Exceptional Content Matters
Content Marketing SEO

10x Content: Why Exceptional Content Matters

What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin of Moz, “10x Content” has less to do with the quantity of content created and more to do with its quality. It’s a term — a philosophy —…

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