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    Google’s Mobile-First Index Survival Strategies

    Over half of website traffic is now coming from mobile and tablet devices which means Google has made the decision to switch to mobile-first indexing. Don’t worry though, we’ll help you make the switch to mobile indexing— and thrive — with five specific suggestions to make sure your website continues to rank on Google. Why…

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  • Stylized closeup of a URL bar in a browser.

    Frequently Asked Questions About SSL

    What Does SSL Stand For? SSL stands for Secure Sockets Layer. It is also referred to as Transport Layer Security (TLS) and is essential for encrypting information that is exchanged on the internet. What Is an SSL Certificate? An SSL certificate is an electronic document that authenticates the identity of a website when creating an…

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  • Sarah Teach doing SEO analysis at her desk.

    Preventing a Symantec SSL Warning

    If you have a Thawte, GeoTrust, RapidSSL or Symantec-issued SSL/TLS certificate, you could have a big problem. Your site might be be showing the warning: “This site’s security certificate is not trusted!” to visitors using Chrome or Firefox. Last year, browser developers including Google (Chrome) and Mozilla (Firefox) threatened to stop recognizing Symantec-issued SSL certificates.…

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  • 5 Things I Learned From Bamboo Chalupa

    Bamboo Chalupa? It’s a digital marketing podcast I first learned about when I clicked on the headline “25 Podcasts That Will Make You a Better Marketer.” After checking out many of the recommendations on the list, I came to the opinion that the number was inflated. Bamboo Chalupa was one of the good ones, though.…

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  • Sarah Weissberger on a phone call in the conference room.

    How to Monitor Google Algorithm Updates

    It’s estimated that Google makes minor changes to its search algorithm at least 500 times per year. Every tweak is made to help users find what they want more easily, meaning the search engine results pages (SERPs) are constantly changing. Although Google algorithm updates are great for users, they often cause headaches for businesses whose…

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    Google’s New Snippets and Your SEO

    Google has rocked the SEO world yet again — not with an algorithm update, this time, but with a major change to featured snippets. In December 2017, Google confirmed it made a change to the way it displays snippets in search results. A snippet is the description of a page in an organic search result.…

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  • An office worker doing work and taking notes at their desk.

    Will the The Big Changes to the Facebook News Feed Algorithm Impact Your Business?

    In a word, “Yes.” In mid-January, Facebook announced changes that impact the ranking algorithm used to determine what posts are visible in the news feed, and in what order. According to Facebook CEO Mark Zuckerberg, the change will “surface relevant content that facilitates meaningful social interactions among your friends and family.” To translate that for…

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  • New Year’s Resolutions for Digital Marketing

    Welcome to 2018! It’s a new year, and there’s no better time than now to set new goals for your company. What are your New Year’s resolutions for growing your business online? Our digital marketing experts compiled a list of goals perfect for any business, regardless of size and industry. SEO If you want to…

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  • Cloaking in SEO

    You and Google have been seeing each other for a while now and things are starting to get serious. “This relationship is working out really well. Seriously, you’re everything I want,” Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark secret.…

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  • Knucklepuck employees working

    The Major Google Algorithm Updates of Summer 2017 and Why You Should Care

    Google is constantly updating its algorithm, making it hard for webmasters to best optimize their sites, and this summer was no exception. The three most recent major updates in May, June and August caused tidal waves in the SEO community as Google rolled out new requirements and penalties to match. Google was never one to…

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