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For all their complexities, digital marketing, and search engine optimization (SEO) boil down to one simple concept: getting the correct…

Knucklepuck has leveraged a number of custom columns since Google Ads expanded their functionality in April 2022. Listed below are…

“ChatGPT is a powerful tool that has the potential to revolutionize the paid media industry, and in this blog post,…

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In SEO circles, it seems like we’ve been on the cusp of the ‘next big revolution’ for a while now….

2022 was another year full of change in the PPC world! It’s easy to forget just how much has happened…

As most PPC marketers probably know, Google loves to promote the use of Broad Match keywords. This is not always…

In the first first blog of our series, Knucklepuck examined the impact that inflation, recession fears, etc. had on our…

Economic headlines have dominated the news over the past few months, particularly related to inflation and recessions. This kind of…

Expectation-setting is absolutely crucial for a successful partnership. This is especially true for Paid Media projects, as people are not…

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If you follow digital marketing news, you’ve likely encountered SEOs in a tizzy about Google’s recently announced algorithm update: The…

Google is aggressively pushing Performance Max campaigns in 2022, but advertisers still have hesitations regarding performance, the lack of control…

A common theme in my last few articles is how to address changes made to the Google Ads platform. Previous…