How to Monitor Google Algorithm Updates
It’s estimated that Google makes minor changes to its search algorithm at least 500 times per year. Every tweak is made to help users find what they want more easily, meaning the search engine results pages (SERPs) are constantly changing. Although Google algorithm updates are great for users, they often cause headaches for businesses whose rankings change. As an SEO,…
Why You Should Adopt Website Modules
Web services are evolving to favor faster development and simpler design. On the leading edge is modular development. A number of industries — from automotive to construction — have been at the forefront of adopting modular design. Your business should be next; take it from a developer who uses modules to easily build hundreds of pages per year. What are…
Are You Ignoring 68 Million Potential Customers?
Should Google be your first choice for paid advertising? Often, clients looking to break into Pay Per Click (PPC) advertising get caught up in the glamour that is Google AdWords. What they don’t always understand is that Google’s search engine results page (SERP) can be highly saturated based on the competitiveness of the industry, resulting in sky-high cost per click…
This Hidden Google AdWords Setting Might Be Killing Your Budget
Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new and improved” Google AdWords interface…
Alternatives to Google AdWords
Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have a search ad market share…
6 Best Practices for Blog Post Success
The key to successful blogging is writing exceptional content. But to make sure that your exceptional content is read and understood, it must be user-friendly. Here are six blogging best practices to help you create an engaging blog post. 1. Write What You Know It all starts with the right topic. What do you specialize in, what are your passions?…
5 New Ways to Find Content Ideas
Quality content is crucial in spreading a company’s brand awareness, building credibility and providing audiences with a positive interaction with your company. But how do you know what information will attract your target audience? Your first thought may be to start with the Google search bar. Not a bad idea, but how we search is often just as important as…
Restoring Trust in Your Symantec SSL Certificate
If I were a betting SEO, I’d wager that your company’s website is its lifeblood. It’s crucial, then, that your users feel safe while on your site. Savvy internet users will bounce like a bad check if they detect an inkling of insecurity. If you have a sharp team of web developers or SEOs, then I’ll place another bet: your…
5 Secrets to Landing a Content Marketing Job
Dear Writing Job Applicants, It’s a tough job market for writers. Low supply of writing jobs + high demand for them = uber-competitive job market. That means I have the pick of the litter when hiring content marketing talent. Fast forward past dozens of applications, and I’m majorly bummed I can’t tell each candidate what they’re doing wrong. It’s kind…
Knucklepuck Wins ‘Fastest Growing Company’
For the past three years, I’ve been bootstrapping like it’s my job because it actually has been. I knew starting Knucklepuck and growing it from the ground up would take a daily hustle, and not a day goes by that me and my team don’t take that seriously. And the hard work has paid off. Winning Arlington’s Fastest Growing Company…
Cloaking in SEO
You and Google have been seeing each other for a while now and things are starting to get serious. “This relationship is working out really well. Seriously, you’re everything I want,” Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark secret. You’ve been cloaking around behind…
The Major Google Algorithm Updates of Summer 2017 and Why You Should Care
Google is constantly updating its algorithm, making it hard for webmasters to best optimize their sites, and this summer was no exception. The three most recent major updates in May, June and August caused tidal waves in the SEO community as Google rolled out new requirements and penalties to match. Google was never one to divulge specific information on these…