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Our business is growing your business, and that includes expanding your online audience. While search engine optimization strategies will help you gain organic clicks in the long run, sometimes it’s helpful to give your website a more immediate boost using PPC advertising, also known as Paid Search. What is PPC? Pay-per-click, or PPC, is a…

If you have a Thawte, GeoTrust, RapidSSL or Symantec-issued SSL/TLS certificate, you could have a big problem. Your site might be be showing the warning: “This site’s security certificate is not trusted!” to visitors using Chrome or Firefox. Last year, browser developers including Google (Chrome) and Mozilla (Firefox) threatened to stop recognizing Symantec-issued SSL certificates.…

Bamboo Chalupa? It’s a digital marketing podcast I first learned about when I clicked on the headline “25 Podcasts That Will Make You a Better Marketer.” After checking out many of the recommendations on the list, I came to the opinion that the number was inflated. Bamboo Chalupa was one of the good ones, though.…

Knucklepuck, a digital marketing agency based in the Washington, D.C., metro area, has announced the acquisition of Coreyweb, a creative agency known for designing and building websites that achieve business goals. Coreyweb sites are known for speaking to the target audience and integrating with countless third party applications, all accomplished through intuitive and elegant content…

In the first quarter of 2018, Instagram has released several updates including an announcement on March 21 that the social media platform will now allow live hashtags and profile links in bio description. Will this affect your business strategy in 2018? Users and businesses have always been able to include hashtags and profile handles within…

It’s estimated that Google makes minor changes to its search algorithm at least 500 times per year. Every tweak is made to help users find what they want more easily, meaning the search engine results pages (SERPs) are constantly changing. Although Google algorithm updates are great for users, they often cause headaches for businesses whose…

Web services are evolving to favor faster development and simpler design. On the leading edge is modular development. A number of industries — from automotive to construction — have been at the forefront of adopting modular design. Your business should be next; take it from a developer who uses modules to easily build hundreds of…

Should Google be your first choice for paid advertising? Often, clients looking to break into Pay Per Click (PPC) advertising get caught up in the glamour that is Google AdWords. What they don’t always understand is that Google’s search engine results page (SERP) can be highly saturated based on the competitiveness of the industry, resulting…

Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new…

Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have…