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Paid Media and Remarketing — The Ideal Alliance
SEO Paid Media

Paid Media and Remarketing — The Ideal Alliance

Paid media strategies are what help to bring a masterpiece to life. Through consistent remarketing efforts, paid media helps a show to outlive its debut by maximizing on brand awareness and increasing user engagement. Digital marketers implement paid ad placement and audience targeting within their campaigns to identify user preferences, to bring forth better search advertising and to help increase…

How to Craft Content That Ranks
Content Marketing SEO

How to Craft Content That Ranks

On the proverbial stage that is the internet, content is the star of the show. It’s what everyone comes to see, and what keeps users coming back for more — if it’s any good, that is. The key to getting users — and search engines — to fawn over your content instead of others can be illusive. That’s why a…

Why You Should Care About Google’s 2016 Penguin Update
SEO

Why You Should Care About Google’s 2016 Penguin Update

What is Penguin 4.0? Penguin is a Google algorithm that finds and catches spam. Namely, it locates shady links on a website placed without that site’s users in mind — in other words, links that exist solely to game the SEO system. Sites generate bad backlinks by purchasing them, by improperly optimizing anchor text, and through many other means. Effectively…

How to Choose an SEO Company
SEO

How to Choose an SEO Company

One of the biggest decisions you can make for your business can also be the toughest. At some point in the life cycle of a business, it becomes apparent that the brand’s online presence matters as much — if not more — than the swathes of physical collateral, pamphlets and stickers you can mail to followers. It’s a familiar crossroads:…

10x Content: Why Exceptional Content Matters
Content Marketing SEO

10x Content: Why Exceptional Content Matters

What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin of Moz, “10x Content” has less to do with the quantity of content created and more to do with its quality. It’s a term — a philosophy —…

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