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  • The Paid Marketing team reviewing spreadsheets.

    This Hidden Google AdWords Setting Might Be Killing Your Budget

    Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new…

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  • Alternatives to Google AdWords

    Google Adwords is the 800 lb gorilla of the search ad market. According to the research firm eMarketer: Last year, Google grossed about $24.6 billion in revenue from search ads. That’s more than 75 percent of the market. Google ad search revenue is expected to grow to $36.6 billion in 2019 and estimated to have…

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  • Instagram ‘Regram’ Update Could Change Your #InstaGame

    With an average monthly user base of 800 million, Instagram is quickly becoming the go-to social media app for businesses or social influencers who want to share engaging visual content. The app makers constantly create and test new features. In late January 2018, Instagram began testing a new reposting feature — dubbed “regramming” — that…

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  • Knucklepuck employees having a meeting around a table.

    6 Best Practices for Blog Post Success

    The key to successful blogging is writing exceptional content. But to make sure that your exceptional content is read and understood, it must be user-friendly. Here are six blogging best practices to help you create an engaging blog post. 1. Write What You Know It all starts with the right topic. What do you specialize…

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  • Meghan Furey's bio photo

    5 New Ways to Find Content Ideas

    Quality content is crucial in spreading a company’s brand awareness, building credibility and providing audiences with a positive interaction with your company. But how do you know what information will attract your target audience? Your first thought may be to start with the Google search bar. Not a bad idea, but how we search is…

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  • Scissors, envelope, paper, and pencil laid out on a desk.

    Google’s New Snippets and Your SEO

    Google has rocked the SEO world yet again — not with an algorithm update, this time, but with a major change to featured snippets. In December 2017, Google confirmed it made a change to the way it displays snippets in search results. A snippet is the description of a page in an organic search result.…

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  • Restoring Trust in Your Symantec SSL Certificate

    If I were a betting SEO, I’d wager that your company’s website is its lifeblood. It’s crucial, then, that your users feel safe while on your site. Savvy internet users will bounce like a bad check if they detect an inkling of insecurity. If you have a sharp team of web developers or SEOs, then…

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  • An office worker doing work and taking notes at their desk.

    Will the The Big Changes to the Facebook News Feed Algorithm Impact Your Business?

    In a word, “Yes.” In mid-January, Facebook announced changes that impact the ranking algorithm used to determine what posts are visible in the news feed, and in what order. According to Facebook CEO Mark Zuckerberg, the change will “surface relevant content that facilitates meaningful social interactions among your friends and family.” To translate that for…

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  • New Year’s Resolutions for Digital Marketing

    Welcome to 2018! It’s a new year, and there’s no better time than now to set new goals for your company. What are your New Year’s resolutions for growing your business online? Our digital marketing experts compiled a list of goals perfect for any business, regardless of size and industry. SEO If you want to…

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  • 5 Secrets to Landing a Content Marketing Job

    Dear Writing Job Applicants, It’s a tough job market for writers. Low supply of writing jobs + high demand for them = uber-competitive job market. That means I have the pick of the litter when hiring content marketing talent. Fast forward past dozens of applications, and I’m majorly bummed I can’t tell each candidate what…

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