Optymyze provides comprehensive sales performance management solutions — including sales compensation management, territory management and setup services — to enterprise-level clients. The Optymyze website informs potential clients about their solutions, driving prospects to speak with a consultant for further information or sign up for gated content, such as white papers, industry reports, articles and videos.
Optymyze asked Knucklepuck to provide strategic direction and tactical support for its existing resources and SEO and Paid Media goals. The goal for the Paid Media engagement was to increase qualified traffic, increase conversions and decrease cost per acquisition (CPA). The goal of the SEO engagement included content optimization and updated analytics collection. Knucklepuck also recommended specific website redesign recommendations.
Knucklepuck’s SEO Team initiated a structured tactical plan that included:
Knucklepuck’s Paid Media Team launched a multi-step strategy focused on:
By adding Knucklepuck SEO and Paid Media to their team, the Optymyze website was refreshed which resulted in: