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SEO Content Strategy

At the core, SEO is about optimizing the content on your website to communicate your Experience, Expertise, Authoritativeness, and Trustworthiness. These E-E-A-T signals are the underpinning of the search engine algorithm, which was intentionally designed to source relevant content from an inconceivably large library.

Content is King

Knucklepuck focuses on detailed research and diversification of your content strategy. Our Content Briefs deliver meticulous qualitative and quantitative analysis to support our content recommendations. We balance our effort between producing new content and optimizing existing content, leveraging analytics data to prioritize your resources and ours for maximum impact.

Much like a garden, some plants are seasonal and others live year-round with the proper pruning and care. As seasons change and search trends evolve, our job is to tend to the garden to grow food that enriches our audience.

We embrace an iterative approach to SEO content, monitoring keyword and traffic movement to validate that search engines are interpreting our content as intended. When we find topics that prove successful, we expand on those topics to capture as much contextual relevance as possible.

Related SEO Content

We’re staying on top of the changes so that you can stay ahead of the curve.
Learn more about Knucklepuck’s approach to SEO Content Strategy.