Paid Media Retainer & Project Services
Paid Media is a transformative channel for generating brand awareness, engaging your audience, and driving revenue growth. At Knucklepuck, we work transparently and collaboratively to ensure your paid media campaigns are optimized and aligned with your specific business goals.
Our Offerings
Based on your available budget and service needs, we will work with you to architect a paid media strategy that helps you drive quality leads for your business.
Monthly Retainer Services
We provide monthly Paid Media retainer services for clients interested in an ongoing investment and dedicated campaign management support. Your dedicated Paid Media expert and project manager will help you manage priorities, strategy, and execution.
Project-Based Services
Our project-based Paid Media services include Campaign Audits, Account Builds, and Microconsulting Retainers. Depending on your budget and unique needs, our team is ready to offer our strategic expertise to empower you so you can effectively manage your campaigns.
Ready to Make a Change?
Are your current Paid Ads missing the mark? Knucklepuck’s custom solutions will get you back on track to hit your targets.
Our Paid Media Process
Our approach to PPC focuses on the following strategies.
Account Structure
We design customized account structures based on your business’ user intent and customer journey stages—awareness, consideration, and conversion.
Keyword Research
Our strategic keyword research techniques help us optimize your campaign structures for higher search relevance and ROI.
Audience Targeting
Using detailed audience insights, we structure campaigns based on ideal customer personas and intent, ensuring effective budget allocation and refined targeting.
Ad Copy
We craft compelling ad copy aligned with brand messaging and broader initiatives. We then test and refine this copy to maximize engagement and conversions.
Creative Assets
Our paid media team will produce comprehensive Creative Briefs to guide asset design according to platform specifications, ensuring optimal engagement.
Landing Page Optimization
We optimize landing pages based on user intent and ongoing testing to improve campaign performance, conversion rates, CPA, and Quality Score.
Bid & Budget Management
Our tailored bid and budget management strategies involved dedicated monitoring and testing various bidding approaches, ensuring efficient budget use and scalable performance.
Conversion Tracking
We implement and review conversion tracking across platforms like Google Ads, Google Analytics, and your CRM to ensure accurate performance measurement.
Our Marketing Mix
Knucklepuck primarily focuses on Paid Media campaigns leveraging the following Marketing Mix.
Google Ads
Our Google Ads services focus on custom campaign development and management to enhance performance and maximize ROI. Using the full suite of Google Ads features, we help our clients reach their targeted audiences and drive quality leads.
LinkedIn Ads
Our Paid Media team will help you leverage LinkedIn’s granular targeting options to reach relevant professional audiences. Using available ad formats, we can help your business engage audiences at different stages of the funnel.
Paid Social
Our team will help you build and manage creative campaigns across platforms like Facebook, Instagram, LinkedIn, Reddit, TikTok, Pinterest, and Spotify to generate brand awareness and genuinely engage targeted audiences.
We’ve Worked With The Best!
Hear from our Paid Media clients!
Paid Media Case Studies
Knucklepuck’s Paid Media team helped increase clicks and qualified leads while driving down cost-per-click.
How our Paid Media team increased conversion volume while simultaneously lowering acquisition costs.
How we helped a professional moving find qualified customer in the digital space.
Contact Us Today!
Schedule a FREE initial consultation with our Founder & CEO Brett Snyder to understand where there are efficiencies in your campaigns that can drive better ROAS.