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Marketing Mix

To effectively engage, you need to leverage the right channels. Our Paid Media experts work with you to understand your business goals to recommend a tailored combination of platforms for your marketing mix.

There are many different factors that influence our marketing mix recommendations. Notably, your marketing positioning, target audience, and ad spend budget. 

As part of setting the marketing mix, Knucklepuck will provide ad spend recommendations tied to cost per acquisition goals. CPA is our most important KPI because it directly ties to our ability to deliver a positive return on your ad spend.

We have expertise across many channels

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Our Paid Media Services

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Account Audits (Existing Campaigns)

We conduct a free Account Audit to inform every Paid Media proposal, citing specific tactical action items that tie to your broader strategic initiatives.
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Graphic showing Knucklepuck's Paid Media Process. Starts with Build. Next is Management. Finally Expansion.

Account Build (New Campaigns)

For clients entering the Paid Media channel for the first time, the most important thing is establishing clear objectives, budget, and marketing mix.
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Account Management

Our most meaningful impact is driven through our hands-on approach to account management
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Interested in learning more? Schedule 30 minutes with Chris, our VP of Marketing, to discuss options for architecting a marketing mix that aligns with your budget and KPIs.
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