Web Development Discovery

Pinpointing the details that will power your success.

Assumptions are for amateurs. Our Web Development Team has a proven process for getting to know your brand and understand your business objectives so we can customize a project plan — with appropriate timeline and budget — specifically tailored to your organization and focused on your success.

Website Discovery Services

We don’t presume to offer strategic advice or tactical execution until we fully understand your requirements and goals.

  • Data Gathering – A proven system for collecting information to construct a complete and accurate picture of your needs.
  • Internal Stakeholder Meetings – A 360° understanding of project needs and expectations.
  • Business and Website Goals and Objectives – Develop a deep understanding of KPIs develop a framework of how success will be measured.
  • Strategic Intent – Definition and clarification of the direction management is taking the company, so everybody is working towards consistent short-term and long-term goals.
  • Target Audience Development – understanding what’s important to targeted site visitors, so the site can be tailored — design, IA, etc. — to make it easy for customers and prospects to quickly find the right information.
  • Target Audience Segmentation – Focused efforts on best prospect profiles so messaging can be customized to generate action at all levels of the sales and marketing funnel.
  • Review of Competition – High-level analysis of other key players in a business segment to improve competitive advantage through the use of your website.
  • SEO Audit – Detailed analysis of a website’s level of search visibility and ability to appear in SERPs (search engine results pages).
  • Content Audit – Evaluation of information architecture, content structure and content migration.
  • Technical Requirements – Review of specific application flows, data elements, third-party integrations and business logic to identify and define technical requirements.

The Knucklepuck Way

Once the information gathering is complete, Knucklepuck’s team will produce a project plan that details a step-by-step roadmap to a site that reflects your company’s unique relationship with your customer and delivers results you can measure.

We Look Deeper

Many developers overlook the frustrations of the people who manage the day-to-day changes necessary for a site to stay current. Our Knucklepuck team is expert in dealing with this critical aspect of building successful websites. We hear from content managers who are absolutely thrilled and amazed at how we simplify creating, deleting and updating web pages.

Experience & Teamwork

With every site we handle, we draw from a deep well of experience. Knucklepuck has a full cadre of experts to analyze every important detail of your web needs. From design to development to SEO, our team will scrutinize every aspect of your online presence to create a blueprint for growth and efficiency.

Let's Get To Work