CEO & Founder
Brett founded — and has built — Knucklepuck to be a marketing partner that creates value as a genuine extension of each client’s marketing team, not simply an outsourced third party. He considers himself a consummate learner and his passion for growing people and businesses is what drives him to push the boundaries of what it means to be a digital agency.
When not leading the Knucklepuck team to drive maximum returns for our clients, Brett feeds his passion for music by attending music festivals and writing his weekly newsletter Better Spins. Brett is also an active member of the Arlington business community, including serving on the board of the Ballston BID. He’s the best Brettgammon player you’ll ever meet and, in case his not-so-subtle office decor didn’t tip you off, he is a proud alumnus of Villanova and has returned to campus to guest lecture on the power of digital to connect businesses and consumers.
Most of all, Brett relishes time with his college-sweetheart-turned wife, Anne and their son Colin (and playing with the family dogs, Lemon and Hippo).
What is Penguin 4.0? Penguin is a Google algorithm that finds and catches spam. Namely, it locates shady links on a website placed without that site’s users in mind — in other words, links that exist solely to game the SEO system. Sites generate bad backlinks by purchasing them, by improperly optimizing anchor text, and…