Director of Marketing
When Moira joined Knucklepuck in June 2016, she brought years of experience in leading cutting-edge paid media campaigns. Her comprehensive expertise in digital problem-solving is based on data-driven principles — she’s all about measurable results. Moira holds a B.S. in psychology with a sociology minor from Virginia Tech, and is certified in both Google AdWords and Bing Ads.
Outside of the office, the native New Yorker can be found enjoying nature by way of running, fishing and hiking. She loves a good hoppy IPA, and is always up for exploring a new brewery or winery.
Heads up! You might be spending hundreds or thousands of Paid Media advertising dollars on an audience you did not want to reach. And, your performance metrics might be way off. If you’ve utilized Google AdWords for your or your client’s digital marketing initiatives recently, you have most likely found yourself thrust into the “new…