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Paid Media

Paid Media is an extremely powerful channel for generating brand awareness, engaging and re-engaging customers, and driving revenue growth.

Our Process

Knucklepuck Paid Media experts operate on both a strategic and tactical level — from planning to implementation to reporting — with a full complement of research tools and industry knowledge. Combined with an intimate understanding of the advantages of each advertising platform, Knucklepuck is uniquely positioned to serve as a true extension of your marketing team.
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Due Diligence

We start with an internal kickoff with your project team where we populate our Kickoff Questionnaire with known materials gathered during the proposal phase. We catalog outstanding requests and deliver the questionnaire in advance of our meeting to facilitate efficient knowledge transfer.
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If you are already running Google Ads, Microsoft Advertising, LinkedIn Ads, or Paid Social, we want to take advantage of all positive momentum. This informs our ongoing optimization efforts to protect your historical gains.
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This is where the rubber meets the road! We deploy iterative optimization efforts informed by audience, device, location, or dayparting analysis. We test ad copy and landing page performance to improve Quality Score with the ultimate goal to maximize ROI by reducing your Cost per Acquisition (CPA).
Whether you’re looking to broaden the impact within your high-performing channels or expand your marketing mix, we maintain a rigorous commitment to leveraging data to inform these decisions. Through Competitor and Behavior Flow analysis or more advanced testing schedules, we identify and pursue high-return growth opportunities.
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It’s critical to maintain accurate, reliable tracking to properly inform our optimization efforts. We focus on both in-platform reporting inside Google Ads, LinkedIn, etc. as well as consolidated reporting in GA4.

We’ve Worked With The Best!

Hear from our Paid Media clients!

Paid Media Case Studies

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Knucklepuck’s Paid Media team helped increase clicks and qualified leads while driving down cost-per-click.
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How our Paid Media team increased conversion volume while simultaneously lowering acquisition costs.
How we helped a professional moving find qualified customer in the digital space.

Contact Us Today!

Schedule a FREE initial consultation with our Founder & CEO Brett Snyder to understand where there are efficiencies in your campaigns that can drive better ROAS.